I want to... profitably increase sales {Click on underlined text below}

Contact between your sales and service people and the customer is where your strategic 'rubber hits the road'. A critical point of differentiation these days is how you articulate your strategy from the perspective of the customer and then ensure your sales and service people put this strategy into action through the most appropriate processes and organisation. Your sales people cannot excel without having all sales management processes supporting and reinforcing the same principles. It is also key to understand that high performance requires optimisation of people, process and technology, and that changing one in isolation is unlikely to help.